Mis- and dis-information comes in many shapes, sizes, formats and themes. Sometimes it can be a video, an audio clip or a picture with text on it. You may see it on a social network, receive it on a messaging app or discover it on a video streaming platform. Even if it's not what you wanted to seek out, it can reach you in many ways. It can be about politics, health, financial scams, science, climate and environment, international relations, government schemes and advisories, crime, entertainment and sports among many others. 

Misinformation is harmful and can have a negative impact on society causing chaos and problems. It can also impact voting and election outcomes. Take this video for example. 

This is a hoax, and you will find many of these online. It may be hard to fact check everything you see, but knowing the technique employed by those who want to deceive or mislead you can help you stay alert and safe. If your name is on the voter’s list, then you have a plethora of IDs you can show to cast your vote. This includes

• Voter ID card (EPIC)
• Passport
• Driving License
• PAN Card
• AADHAR Card
• Service Identity Cards with photograph issued to employees by Central/State Govt./PSUs/Public Limited Companies
• Passbooks with photograph issued by Bank/Post Office

Always check official sources to see which IDs are accepted for voting. You can find the full list here. 

About this campaign

The MCA is running this campaign as a part of its efforts to build resilience against misinformation. 

The ads are paid for by MCA with Facebook ad credits provided by Meta. Meta may combine the information from this campaign and data from Facebook activity, to support research and innovation for social good, and for other purposes described in Meta’s Data Policy: http://www.facebook.com/policy”